- Web-based artwork has a "digital aura," a quality which informs the viewer of its origin. This aura is easily lost outside of the context of the browser because display methods (such as a screen or a sheet of paper) ultimately complicate the reading of the work in a designated physical space.
- "Non-discursive" art blogs encourage insular image critique, marginalizing the artwork as "hipster capital." Chan gives the example of Sterling Crispin's Greek New Media Shit tumblr as a site which demonstrates how in-jokes can reduce actual critique to shorthand aesthetic conventions. Hipster capital in this case refers to the trading of images and references within a scene, only comprehensible by those in the know.
Chan's insight on in-scene feedback loops is probably the most astonishing part of the article in my opinion; online aesthetic shorthand, " Internet memes," are often discussed as inevitably ballooning in popularity like a fad. However - and I know this sounds dubious - from personal experience, for every LOLcat that makes it big there are 100 images that are just as [useful/shareable/funny] that remain in-scene as modes of "discourse." Of course, as Chan points out, is a readymade meme a useful form of discourse after all, or does it actually restrict your audience, not to mention your thoughts?